Customer acquisition and retention are the primary elements of business success. Understanding the sales process, the emotions behind the decision making process and how to influence those decisions are key to creating and improving sales success. Understanding when and how to negotiate, more importantly, how to control the sales negotiation process are also critical to sales success.

Understanding what customers’ want and how to respond appropriately to whatever situation presents itself are vital to customer service and client retention.

The courses and courseware within this category has been selected and organized to allow specific focus on developing sales and customer service excellence.