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Marketing - Online Simulation

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Marketing - Online Simulation

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$ 49.00
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Quick Overview

In this simulation participants are presented with two dilemmas dealing with international product marketing. The first, “The Case of the Chinese Customs Official,” deals with the Foreign Corrupt Practices Act / Bribery and the second, “The Case of the Canadian Labels,” deals with Integrity in International Sales.

Suitable for Self-Study. Purchase includes User Name and Password for one(1) individual. A separate User Name and Password is required for each student.


Each online simulation presents two (2) ethical dilemmas/situations that introduce students to ethical frameworks, provide them with a framework for making ethical decisions, and reinforce the learning by immersing them in real-world situations.

The first dilemma deals with the Foreign Corrupt Practices Act / Bribery and the second deals with Integrity in International Sales. In “The Case of the Chinese Customs Official,” the participant is responsible for launching a product in a new market: China. Though the sales figures look good, there appears to be a problem with the numbers. After careful analysis,it is suspected that some of the product being shipped to China is being sold on the black market by the Director of the customs center through which the product is shipped prior to being released into the country for sale.

The problem to be solved is whether it is possible to reduce the losses without violating the Foreign Corrupt Practices Act or reporting the customs official and risk putting his life in danger.

In the second dilemma, “The Case of the Canadian Labels,” as the head of the marketing department, the participant is informed by their team of a brilliant idea to market product sold in Canada with a the label “China-free.” The idea is designed to increase market share by playing on rising consumer fears based on recent news of product contamination from China. And to make things more interesting, some of the product that the participant will be selling in Canada may soon contain ingredients that come from China, although that is not currently the case.

The challenge is to determine whether it is possible to address consumer fears by providing safety information without violating labeling regulations and without unfairly targeting one group of suppliers.

About the Author: Catharyn A. Baird, J.D., is the CEO and Founder of EthicsGame and Professor Emerita of Business at Regis University, Denver, Colorado. She began researching personal and professional ethics when she was a practicing attorney, representing children and parents who found themselves enmeshed in the juvenile justice system. As she worked with families, she became intrigued by the question of why some children seemed to know the “right thing to do” while others did not. [more]
Product Code 2-26-0008-000-07-08-09
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